What is it?
Tinder is one of the most popular dating apps out there, and it has been around since 2012 now. Meaning that their algorithm is one of the most intelligent and complex one, and that’s why you probably are misusing it right now. but what does Tinder do exactly? How does Tinder work? And how to force their algorithm to give you more matches?
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Tinder is a well-known dating app. It's one of the most popular dating apps out there, and it has been around for quite some time now. The tinder algorithm was first introduced in 2012, but what does Tinder do exactly? How does Tinder work?
Before jumping on the algorithm itself, let's think about how is Tinder built. Tinder offers you a pile of profiles to swipe on. A lot of potential matches! Each user has a pile of profiles in front of him.
Which profiles and in what order?
That is up to Tinder to decide, and that is roughly what "the algorithm" is.
The dating app could decide to show you random profiles. It is actually enough for a very young app with not that many users.
However, they can do better.Better in what sense? Their goal is to make money for sure. Of course, they could aim at doing so as a big scam, making you see only hot profiles and hoping for the best by paying. Spoiler: it wouldn't last long.
No, their best shot is actually by having their users happy, and still dreaming a little for sure!
That is what tinder does. It knows that you want to see more options, so it suggests profiles for you based on who has already seen your profile and liked it (you can read this as "who likes me").
Hence, its shows you a mix of people you are likely to like, and people that are likely to like you back.
How does it work?
First, tinder is based on a ranking system. This means that tinder's matchmaking and the sorting process rely heavily on the Elo rating system invented by Arpad Elo in the 1960s.
The idea behind the Elo rating system is very simple: it calculates an estimate of each player’s skill level with respect to the game. We talk a lot about this ELO approach in our article there.
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In a few words, the ELO is the ranking you would get in any matchmaking game. Say chess. Chess players face each other, 1v1. If you beat someone, you gain ELO, if you lose, you lose some. In dating, ELO can be seen as a desirability score. After sufficient time, we can then rank the players, given their matches historic.
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Dating apps can use the same reasoning:
We see the meeting of potential matches as a game.
If someone swipes right (likes) you, you get ELO.
If you get swiped left, you lose some. Even more, if YOU swiped right (that's a double defeat).
We can see straight away that YOUR swipe strategy will have a big impact on your ranking. But that is for the next part, so be patient.
ELO is obviously just one way of solving this matchmaking problem. It ends up matching the most desirable people together and then going down. With modern artificial intelligence, and machine learning techniques developed, many other algorithms were designed and implemented.
People often interpret it as
Oh great they stopped rating people!
Totally wrong.
They probably use some other technique, like Gale-Shapley algorithm. Used in many dating apps such as Bumble or Hinge, that aims at matching users that have preferences, to maximize their happiness.
Tinder has access to much of your data, think about it:
Often part, your Facebook profile: friends, photos, likes.
Your usage of Tinder: your likes, dislikes, the way you text, and so on!
Sometimes, other social networks, Instagram, Spotify.
That is a lot of material for artificial intelligence to evaluate who you are, what you like, and who is likely to like you. Tinder's AI can analyze thousands of data points about both users and help them find their perfect match faster than ever before! This leads to the question: what do you have to do if you are not happy with the girls Tinder suggests to you?
We will see this in detail after. But keep in mind that you will have to focus on two simple things:
• Tinder's perception about you.
• The way YOU interact with Tinder.
Or you can also focus on:
• NOTHING, and let our secret AI algorithm do the job for you now in only 1mn for FREE, like I do and like all my subscribers are doing as well.
Before we jump to this, let's see some important facts to know about the algorithm and its impact on you!
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